This is going to revolutionize barbecues this summer.

They come in two flavors: bratwurst and Italian.

This launch comes at a time when plant-based diets may be experiencing a transition.

Oscar Mayer plant-based hot dogs on picnic table with other food

Credit:Oscar Mayer

But, according to Oscar Mayer, the market still has plenty of success ahead of it.

We know people are hungry for plant-based meat options from brands they know and trust."

The Kraft Heinz Not Company aims to deliver on these needs and consumers evolving preference in the plant-based space.

Plant-based Oscar Mayer products on yellow background

Credit:Oscar Mayer