Curious about Trader Joe’s?

Here’s what I discovered during my first visit.

I’d never been to a Trader Joe’s, and I hardly even knew what it was.

The exterior of a Trader Joe’s store with cars parked out front.

Credit:WolterK / Getty Images

But apparently, it was worth the long drive.

These are my main takeaways and the reasons I’d go back again (and again).

Handmade Signs

One of the first things I noticed after walking inside was thehandmade signs.

Everything was colorful, and I couldn’t help but feel like I had stepped into afarmers' market.

and anothercolorful displayof foods declaring “culinary adventures start here.”

I was impressed that all products had information cards, and I happily spent some time skimming over them.

Down-to-Earth Charm

It’s clear Trader Joe’s has a unique atmosphere, especially for a grocery store.

The entire experience felt like a refreshing escape from the modern designs and aesthetics most grocery chains have adopted.

Mini Ice Cream Cones.

However, my favorite find was the Joe’s O’s Cereal.

I’d heard stories about how friendly the staff are, and now I’ve seen it for myself.

But the biggest surprise?

The freereusable bagI received at checkout.