The rebranding comes just before her new cooking show.
The lifestyle icon just announced a new name called As Ever.
Here’s what’s to come for the U.S.-based royal who absolutely adores cooking, gardening, and homemaking.
Credit:Suzanne Cordeiro / Getty Images
Why the Name Change?
When addressing the rebranding of her other passion project, Markle explained how the old name was limiting.
Then Netflix came on not just as my partner in the show but as my partner in my business.
And it’s called As Ever."
It’s a nod to her original lifestyle blog, the Tig, which launched in 2014.
The brand will include everything from home products tojellies and jams.
“Of course, there will be fruit preserves.
I think it’s pretty clear by now that jam is my jam, Markle shared.
But theres so many more products that I just love that I use in my home.
And now its time to share it with you.
TheAs Ever homepagehas a full-screen photo of Markle and her daughter amid trees and the coastline.
